In the last year, the commercial UAS industry has grown by over 1000 new operators!
In February 2015 i blogged about the CAA list of approved users, a list that is not user friendly whatsoever. The list had approximately 420 UAS companies registered in the UK. As of Feb 8th, the last now has 1416 operators.
https://www.caa.co.uk/Commercial-Industry/Aircraft/Unmanned-aircraft/Unmanned-Aircraft/
Click to access 08022016%20RptUAVcurrentDates.pdf
Is the market becoming saturated? Yes, to an extent. It really depends on your approach to business, and what market you are choosing to specialize in.
If you have been watching virtually any TV programme in the UK these days, you can be sure footage from a Drone is likely to appear. They are almost a staple part of TV production now. If you want to work with major TV companies, you are most likely going to be disappointed. There are a number of well known and established companies that complete the majority of TV work….. but thats a good thing! Typically these companies/pilots have been flying for years and tend to use bigger platforms. This has two benefits to clients such as the BBC or Channel 4 – Bigger platform = more lift = better camera = better footage. Secondly better platforms have much better redundancy (how well it performs if it loses a prop). Its generally safer to have a octo/hex than a quad. These are usually over £12000, all in, and who just starting out in the industry has money like that?
Better to think smaller.
It is better to approach small/medium size companies in your area, whilst you build up a portfolio, a reputations, and some skills! We all know, ‘you don’t learn to drive, until you pass your test’.
And think bigger!
It is very unlikely if you are reading this, you are an experienced UAS pilot, chances are you are just starting out like i was 18 months ago. Until our industry grows, chances are you will be a one man band. If this is the case, you are going to need to be more than a pilot. Sales and account management aside, you are going to need to think about these things.
Company Name. Logo/Branding. Web Domain. Build a Website (i recommend wordpress). Phone Number (ideally local land line, small businesses prefer dealing with other local firms). Email address.
Next; welcome to the world of editing!
Once you have this all up and running you need to think about your showreel. This didn’t enter my mind, until about 4 months into the process. How was i going to show all of my epic footage i had captured, whilst training for my BNUCS? I loaded up imovie on my Mac, watched a few Youtube videos, and put together something. To begin with, imovie was fine, then i started actually charging for work, and realising that once its live on Youtube, thats you’re reputation live for everyone to see and judge.
My next suggestion, if you haven’t already, is decide if you are going to edit with Windows or Mac, Premier Pro or Final Cut Pro? Im a Mac man, and i use Final Cut Pro X, i also use Photoshop CS5 to improve my pictures, and im currently learning how to use Apple Motion.
Why? Why do it myself, why not out-source?
Well firstly, i’m a finisher. i like to see a task through to the end. Im also a big believer in starting at the bottom to work to the top. I can better sell a product or service, if i know how it works. Learning to fly, film, edit etc means i have a better grasp on time scales, costs and what to bill a client. Because we work in a new industry, you are your own pioneer of what works and what doesn’t.
Also cost. If you have to pay someone else out of your profits then there is less for you!
There will be times and jobs, that all you will be expected to do, is simply fly your UAS and film/shoot images, and give the client, the Raw, unedited files. But more often than not, you will have got the job, because you will approach a business and tell them, that using a UAS will improve their profits, social media or something of that ilk.
In my next post, i will be discussing some of the clients/jobs i have completed, over the last 6 months. How i got them, how i approached the work, and costings/chargers.
Good to be back
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